Institution

I think my magazine would fit in with the institution ‘Emap’. Institutions such as IPC Media and Bauer already publish music magazines similar to the one I will produce (NME and Kerrang) so there would not be a gap here. The BBC has three music magazines: It’s Hot, Top of the Pops, and Classical Music Magazine. There is a gap here for a rock magazine but considering it is the BBC, I don’t think it would be an appropriate genre for them and the features I would put in my magazine would be limited because they have strict rules on what you can and cannot say.

Emap specialises predominately in the ‘b2b’ (business to business) publishing space and publishes magazines for nursing, retail and media. Smash Hits was Emap’s music magazine until 2006 which ran bi-weekly, primarily focussed on pop music – aimed at young teenage girls. Its content includes pop groups and artists, gossip and fashion. Smash Hits and Top of the Pops were rival magazines trying to compete for higher market share at the same defined audience.