Audience

My target market for my magazine will be in the age bracket of 16-25. I have chosen a younger generation to coincide with the genre of ‘Glam Rock’. In this day and age, music is as much to do with image as it is with music. The way a band or artist looks and behaves on stage effects how their music is perceived – I think their attitudes are inspirational for many young people who follow this particular fashion or want to break into the music industry. The people who read my magazine will be those who are hooked to music, who are constantly looking for new artists and those who are regularly appearing at gigs. They will love the atmosphere of live events and find the air as exciting as the music.

Each week, the magazine will provide updates on the latest and biggest acts to keep the readers conversant and make them feel that this is the place to come if you want to be the first to hear the latest news first. Considering the demographics of my target market, the issues for my magazine should be affordable for those in the social grades of ABC1C2 – those in this category can spend their money on luxuries like music magazines whereas this may not be a common purchase for those in the D and E subdivision of society. My audience will be either working full time, part time or as a full time student. I would want my magazine to be an appropriate price because here in 2011, with institutions like Apple and programs like iTunes (which is free) provide a catalogue of albums, user reviews, album art, Internet radio, and podcast listings for free as well. People are more willing to buy music because it has become as easy as a humble click of the mouse to attain a new album or single, however, this has caused a massive turn in the music industry as people don’t feel the need to buy a magazine with the information so they are being gradually debased throughout the generations. Apple gives away a new single every week, so users can expand their music collection without any commitment to buy anything – Apple can afford this because they make most of their profit margin on the various hardware devices.

The readers who will buy the magazine on a regular basis will be passionate about music and feel it practically dominates their lives. They will happily treat themselves to music tracks via iTunes or buying albums from the few remaining music stores in the UK.