Analysis of College Magazine 3/3

King Edward VI College 2009/2010

The main imageis very simple and represents the students at the college as studous and happy which is a very positive thing. The subject in the image highlights that the target audience is teenagers (16-19) – she is also looking happy and as if she is thinking about something  which connotes pleasing thoughts of progression into further education. This image differs from my brief because the MCU contains of the head and shoulders of the subject but she is not making eye contact with the audience although she has a thoughtful look on her face. The text uses anchorage by featuring a college student to make it relevant to the purpose of the magazine and its target audience. There is use of the conventional large font title followed by a smaller font size to highlight the main articles in bold which is much easier to read. There is also a non-bold explanation text underneath teasing the contents. The background behinf the student is blurred which allows the audience to focus on the text and images which makes them more prominent. There is a clear colour sceme (with a brown background to project the text it is beneath) consisting of light blue and light green. The writing below each point is in white to differentiate it from the title helping it dominate. The same font is used on the front cover for each element and these colours are not associated with either females or males, this helps include the range of the target audience. The colours alternate per heading which makes the cover look more attractive to the eye. They have used the title ‘King Ed’s’which is shortened for King Edward (the name of the college) – here they are trying to connect with the students by using everyday terminology and teenage slang which will appeal to their target audience of 16 to 19 year olds.

The contents is presented in a textbox with curved edges . the table of contents is organised into a textbox layout in an instructional structure in chronological order which is convienient for the reader. The page numbers are right alighned which seperates the page numbers from the text. There is a different use of colour on this page – the red and yellow text boxes on a beige background and the clarity and juxtaposition of the different information sections represents organisation of the students and the college at which they attend. There is an image of two student conversing happily which shows that they are enjoying their time at college and it is a social and friendly place to be giving the impression that there is nothing bad about this college – this links to the front cover image because that shows the academic side where as this shows the social aspects of college life. The contents is shared on a page with a letter from the editor making the magazine more personal to the student.